What is the definition of landing a product?

Landing a product is the successful adoption and growth of a new product.  Products require a comprehensive plan covering product definition, positioning, pricing, marketing, sales, and support. GTM is a key aspect of landing products successfully.

Does Product Landings have prior experience?

With 25+ years of experience in product management, marketing, and sales at companies such as Google, Cisco Systems, and VMware, our team has defined and managed products that generated over $5B+ in revenue with multiple patents and best of industry awards.

Who owns landing products in a company?

Product managers are the owners of products and responsible for landing them. They are responsible for the product, life cycle planning, revenue, profit margin, and market share.  Product managers work with cross-functional teams such as Marketing and Sales for GTM.

How does Product Landings help?

We partner with product managers, marketers, and sales teams across the product life cycle to help scope and define products, launch products, drive GTM, generate leads, drive demand, engage customers, and enhance post-sales customer satisfaction.